In a world of digital stickiness, the creator of the latest word-game craze, Wordle, shares a refreshing view:
But since Wordle was built originally for just Wardle and Shah, the initial design ignored a lot of the growth-hacking features that are virtually expected of games in the current era. While other games send notifications to your phone hoping you’ll come back throughout the day, Wordle doesn’t want an intense relationship.
“It’s something that encourages you to spend three minutes a day,” Wardle said. “And that’s it. Like, it doesn’t want any more of your time than that.”
How radical.
To respect other people’s time.
To understand the addictive nature of activities like this and just online life in general and not exploit it.
(Much – it might hook you on a day-to-day basis, but it doesn’t give the opportunity or tempt to get sucked in for long periods at one go.)
To accept that other human beings are not building blocks of an audience or a market who exist for your use and benefit.
To create something that entertains and challenges and then waves good-bye because people have other things to do?
As I said, refreshing.
Charlotte was Both 