Today’s the memorial of St. Augustine of Canterbury, evangelizer of England and the first Archbishop of Canterbury.
We can talk about legends, but we won’t. We’ll adopt influencer and life coach lingo instead, and talk about pivoting.

And this will end up being more about Gregory the Great than Augustine, so sorry.
The question, naturally, is evangelization. We know little about what actually happened on the ground in England at this time, and most of what we know comes from the histories of the Venerable Bede (whose memorial was earlier this week) and the letters of Pope Gregory the Great.
Specifically, in England, the first assumption was that of course about pagan shrines: Augustine and his missionaries would suppress, destroy and in general wipe them out. Gregory indicated as much in an initial communication to England. But a month later, he…pivoted. Rather dramatically, too.
Tell Augustine that he should be no means destroy the temples of the gods but rather the idols within those temples. Let him, after he has purified them with holy water, place altars and relics of the saints in them. For, if those temples are well built, they should be converted from the worship of demons to the service of the true God. Thus, seeing that their places of worship are not destroyed, the people will banish error from their hearts and come to places familiar and dear to them in acknowledgement and worship of the true God.
Further, since it has been their custom to slaughter oxen in sacrifice, they should receive some solemnity in exchange. Let them therefore, on the day of the dedication of their churches, or on the feast of the martyrs whose relics are preserved in them, build themselves huts around their one-time temples and celebrate the occasion with religious feasting. They will sacrifice and eat the animals not any more as an offering to the devil, but for the glory of God to whom, as the giver of all things, they will give thanks for having been satiated.
Thus, if they are not deprived of all exterior joys, they will more easily taste the interior ones.
For surely it is impossible to efface all at once everything from their strong minds, just as, when one wishes to reach the top of a mountain, he must climb by stages and step by step, not by leaps and bounds…. Mention this to our brother the bishop, that he may dispose of the matter as he sees fit according to the conditions of time and place.
Why? Who knows, really. But influential in understanding why is a 1970 lecture/article by historian R. A. Markus who wrote, admittedly speculating:
(Originally, this was mostly a single paragraph. I’ve broken it up for ease of reading. Sorry Professor Markus)
We need only visualize the Pope in June 601, up to now almost entirely ignorant of conditions in Britain, receiving Augustine’s messengers in Rome. Overjoyed by their reports of his success, he dispatches a further band of missionaries under Abbot Mellitus’s command. At the same time, he has heard about the slow headway the mission is making in England; perhaps the king has not put his weight behind its work as much as a king should? At any rate, a little exhortation to this and can do no harm, and Gregory had a whole pile of precedents in his own correspondence for writing to him in the vein he now adopted.
The first thought to come into his mind was to apply, once again. the customary missionary methods deployed on previous occasions, the mission backed by coercive power. With their brief framed in these terms, Mellitus and his men depart, with every appearance of haste, within the month.
… The Pope had little information, and the little took some time to sink in. Did he perceive its implications as soon as Mellitus was gone? Gregory took pause to think, and he had second thoughts: perhaps he had not quite understood the reports about the king’s reluctance: perhaps his admonitions to the king had been somewhat unrealistic? If such were his thoughts—and we can only conjecture this—they were undoubtedly right.
We know, as Bede knew, the entrenched strength of English paganism which forced the Kentish king to proceed with tact and caution and prevented him from taking the path of coercion;’ we know, as Bede knew, the tenacity of the old religion shown in its resurgence in Kent and Essex on the death of King Aethelberlitt. It is not impossible that in the weeks after Mellitus’s departure the realities of this situation gradually dawned on Gregory.
He had after all, as he himself says in his letter. ‘thought long and deeply’ on the matter. And if my conjecture is the right reconstruction of his thought during that month, then we need not be surprised by his change of mind and his urgent, dramatic dispatch, of the letter containing his second thoughts to Mellitus, now on his way, somewhere in Gaul. ..
… Here was a real turning point in the development of papal missionary strategy. The settled, almost unquestioned policy of reliance on coercion by the secular authorities suddenly, under the pressure and the demands of a new situation, gave way to quite another conception.
More than a century later, writing within a milieu in which Bede’s work was well known, Bishop Daniel of Winchester gave advice to Boniface, then labouring among the Germans: argue with them, he said, ‘ without insulting or irritating them, but gently and with great tact’.’ Here was a man who, though remote from the missionary situation, had learnt the lesson which the consciousness of a new situation had forced upon Gregory.
Listen. Observe. Let go of assumptions. And just remember…

Great article and analysis. This reminds me of what I am guessing Pope Francis meant by not “proselytizing” but evangelizing. That is, recognizing that “brute force” is not helpful yet doing what we can to communicate. Funny how consonant that is with DIGNITATIS HUMANAE and respecting the dignity of each person we are hoping to communicate the “good news” to.